It is natural that advertisement in elevators had to be developed.
Here is the confirmation – article from Boston Business Journal.

Michael DiFranza president and Chief Executive Officer of Captivate Network Inc decided to place LCD displays in elevators after long observations of peoples’ behavior.

What happens when there are some people in elevator cabin? They look on the ceiling, on their shoes, on watch… They simply can’t find a particular place to look at. Many people feel uncomfortable in such situation. They surely need something catching to look at. LCD displays cry out to be placed in elevator cars to show blocks of commercials…

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There are a lot of places people offer to buy for placing advertisement: automobiles, own peoples’ bodies. There was even a website without any information – only advertisement. It seems that every piece of every item was used as advertising space. But it is not true. Someone Floyd Hase from New York decided to sell advertising space on his… voice. How did he do it? It is very simple – Mr. Floyd decided to shout an advertisement of the company, which would order him such a service.

Without hesitation he placed his offer on eBay auction that is known for selling even the strangest things. Curiously enough, but the buyers didn’t take long to appear. The first customer was the company named Halls. They considered Floyd’s offer to be unique and where the first buyers of his “advertising services package”.

The standard package was the following one: every 15 minutes Floyd shouted advertisement. But the main difference of his advertisement from radio advertisement was that he was constantly moving across the city, so his advertisement could be heard by people of various professions in various places. The audience size for such a low price was colossal. For the company Breezers such advertisement became so profitable, that it became one of marketing items.

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Where is outdoor advertisement usually situated in your city?

• Banners hung between posts
• Sidewalk luminous posters
• Billboards
• Neon signboards on roofs of houses

Now new buildings are being constructed almost everywhere. Also there are reconstruction and renovation of old houses. Hypermarkets and shopping centers are everywhere. At least suchlike situation is in my city. Building ground is always fenced. And if there is renovation of building facade, the net is necessarily stretched.

Exactly there fences and barriers should be used to place advertisement! The renovation can last for months and even years. Huge advertising space is wasted and often it is situated in city core.

You should make some easily demountable standard frameworks (frames) like billboards’ and arrange them at fences and barriers. When construction is over you will move frameworks to another construction project. Lighting is not a problem, too: every construction site has electricity (you can extend a cable).

Part of profit from advertisement must be given to the construction company. It is a “gift” for the company, money from nowhere. And when you are successful builders will call you by themselves and offer their fences. Advertisers will be happy, too, because construction sites are often in city core and crowded places.

Generally, now fences are sometimes glued over with advertisement and various posters, but it is made carelessly, unattractively, and without scale. It is reasonable to make serious business from this idea.

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