Brett Herbst graduated Brigham Young University in 1995 and became another graduating student-agronomist. He didn’t care about job because the Herbsts owed hereditary business – ranch. Everybody has ranch in Idaho…

Brett bought huge vacant field a year later and planted it with corn. Please, note that corn price was not very high at that time, and neighbors were very skeptical about his actions. They all agreed that there wouldn’t have been goon profit even if the harvest had been rich. But Brett didn’t mean to sell his corn. When in autumn the field turned into dense two meters height thicket, he personally cut passages according to his own plan. Corn plantation turned into a giant maze!

In truth, Brett found this idea in one of agricultural magazine – such labyrinth was made to entertain public in Utah few years ago, and there were 18 thousand visitors for a few weeks.

/

Everybody liked Brett’s maze, too, and people paid $2 for entrance tickets to this unusual entertainment with alacrity. All state newspapers published articles about local place of interest, and hundreds of people visited it every weekend. Other farmers, who wanted to do such thing on their fields, came to Brett with their offers. Brett Herbst registered a company and named it “The MAiZE” (the name is consonant to “maze”) and began selling deductibles. The company is now 12 years old and it has sold over 1200 deductibles. Today “The MAiZE” mazes are made in every U.S. agrarian state have been visited by millions of people. This achievement is recorded in Guinness World Records Book.

Beautiful idea attracted media attention. Many newspapers and magazines wrote about “The MAiZE” (including USA Today, Time, and National Geographic); there were broadcasts on CNN and MTV. Thanks to such strong advertisement deductibles were sold to Canada, Mexico, Spain, Portugal, England, Poland, and to many other countries…

Brett’s income makes 6% of every maze’s earnings. If to take into account 2 month of season length and hundreds of visitors per day in some mazes, income makes millions dollars annually. Farmers receive profit not only from entrance tickets, but from food and drinks, souvenir sale, etc.